Jeffrey Michael Jordan | Michael Jordan & Juanita Vanoy’s Son

Being the firstborn of NBA legend Michael Jordan, Jeffrey Michael Jordan knows the pressure that will be put on his shoulders growing up. He does play basketball with his father, who constantly pushes him to excel. Though he did play basketball when he was in college, he never became a pro like his dad. Many assumed that he was going to enter NBA, but Jeffrey followed a different path. He interned at Nike in 2009, which led him to become the brand digital innovator for the Jordan brand.

His work focuses on conceptualizing and testing new technologies as well as platforms to market the brand better. He also started a joint venture with his siblings, called Heir Jordan, which is more on investments and philanthropy. It appears that Jeffrey has a good head when it comes to financial matters and that his siblings are on board with his idea.