When YouTube was created more than 16 years ago, it was nothing more than an online video platform. It served its purpose of being a website where people can share, interact with, and enjoy various videos. With the rise of social media, however, YouTube has also become quite useful-it now contains a host of tutorials, informative videos, and even educational ones. It has been a host to the most serious of online classes to the downright viral videos. Many have also tapped into its earning capabilities through strategic ads – including some of the mainstream celebrities.
Who among them has utilized YouTube’s power to enhance one’s brand? Continue reading to find out!
Russell Brand – 3.15 million subscribers
Who says Russell Brand can’t be serious? While as a comedian, he could be hilarious, Brand is quite serious in many of his videos on his “Awakening with Russell” channel. Many of his videos talk about culture, politics, realizations, and much more. His following has also been growing steadily over the years, which we can credit to his engaging content.
Tia Mowry – 830k subscribers
This channel, which focuses on parenting, fitness, DIY, and food, has not reached the one million mark just yet, but it is showing promise because just in a few years, it has grown by over 50%. Tia Mowry, who once starred in the sitcom Sister, Sister, must be excited to see her channel become one of the most followed!
Shawn Johnson East – 1.21 million subscribers
A couple of months ago, Shawn Johnson East and her husband did a gender reveal that drew over 1.8 million views. That is an astonishing record, considering the East is not even that famous in the mainstream sphere. Her content mainly focuses on lifestyle and her relationship with her husband. Her fans have shown support as her YouTube channel grew, to a certain degree, in the last few years.
Madelaine Petsch – 6.75 million
With her fan base growing by over 50% just in a few years, we can see that Madelaine Petsch had increased her fame tremendously from when she was in Riverdale. The actress regularly posts about her day-to-day life. She has also worked side-by-side with Gordon Ramsay and the food network Tasty.
Adrienne Bailon – 1.1 million subscribers
Curious about budget makeup or thinking of redecorating but also on a budget – testing your money management skills? Adrienne Bailon’s “All Things Adrienne” could just be the right channel for you. She usually uploads weekly on various topics, including tips on fashion, beauty, entertainment, and even decorating.
Will Smith – 9.2 million subscribers
His YouTube channel is just over three years old, but it has already attracted 9.28 million subscribers. Indeed, people are interested in everything Will Smith. He has teamed up with the video-sharing platform to create more “YouTube Original” content—a way for YouTube to associate with famous celebrities, and therefore, having more products they can make investments in through ad placements.
Jenna Dewan – 516k subscribers
One thing about Jenna Dewan is that she is a very generous celebrity. Over the years, she has learned so much from makeup artists that she wanted to share the knowledge with the world through her channel. She now has over 500k subscribers and is still growing by the minute.
Nicole Polizzi – 983k subscribers
Known as Snooki to fans of Jersey Shore, Nicole Polizzi is now a mom with two kids. Her YouTube channel mostly features her family life. Many of her fans describe her as a ‘lit’ mom. While we may not see her do roof repair on the video, her other DIY projects are very informative.
Gordon Ramsay – 17.5 million subscribers
While Gordon Ramsay could be very blunt and hurt people’s feelings easily, he is a very excellent chef. He also likes sharing his recipes on various platforms, including YouTube. There is no doubt that he has amassed a considerable following over the nine years he has been uploading many of his videos on YouTube.
Ariana Grande – 48 million subscribers
People have always been curious about what goes on behind the scenes and backstage. Ariana Grande offers just that to her millions of subscribers. As such, YouTube built upon this and made investments in making her star in her own YT Premium series, “Dangerous Woman Diaries”.
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