Aside from getting that ideal little black dress or a quilted Chanel crossbody, taking care of your skin is another investment that is worth your money. You’ve probably already purchased the main pillars of your skincare routine, such as a cleanser for your particular skin type, toner, moisturizer, and of course, sunscreen if you’re a seasoned Who What Wear beauty reader. However, much like fashion, when it comes to the latest and greatest beauty creativity, there are trends to follow to get that radiant skin.
We asked four experts for their predictions on everything related to the epidermis, from everyday cosmetics to indulgent spa treatments, and even subjects to explore with your dermatologist, to get a sense of what to expect in terms of skincare trends. Pay attention to Jeannie Jarnot’s predictions if you’re interested in safe beauty products. As the founder of Beauty Heroes, she talks about intelligent, organic skincare. Allison Tray of Tres Belle Spa also provides excellent insight into accessible and investment-worthy treatments, if you enjoy the occasional spa stay, to supplement your at-home routine.
Continue reading to learn more from the experts, as well as a few of their favorite items that are paving the way. Is there anything to which all of our experts agree? The importance of hydration and regular sunscreen application in preserving healthy skin, which is a trend we can also get behind.
Clean Beauty
According to dermatologist Joshua Zeichner, “Consumers are becoming much more knowledgeable of what they are putting into their bodies and onto their skin.” He adds, “Natural ingredients like CBD oil and bakuchiol are two of the most common natural skincare ingredients right now.” Consumers also value products that are free of parabens, phthalates, drying alcohols, fragrances, and dyes, as well as those that are cruelty-free certified. Dermatologist Heather Rogers agrees, crediting companies such as Credo, Detox Market, and others for helping to define clean beauty standards for both brands and customers. “I can now confidently state that purchasing from one of these storefronts would result in a healthier, greener product.”
Clean Beauty & Retinol
“Some green beauty brands are adding small percentages of retinol to compete with conventional beauty brands that market retinol for its skin anti-aging benefits,” Jarnot says. She advises expectant mothers and clean beauty devotees to read labels and avoid items containing synthetic vitamin A since retinyl palmitate, which should be avoided, if present.
Toners
Tray credits that “beauty buffs will finally believe in the magic of toners.” People typically skip this phase in their skincare routine, but she believes toners will be big. She describes that toning the skin helps regulate pH levels while also removing dead skin cells from the surface.
Non-Chemical Sunscreens
Isn’t it true that you already apply sunscreen every day? That’s great since there are so many excellent non-chemical alternatives now. “Zinc was once dense, white, and unpleasant to use,” Rogers says, “but with all of the different mineral choices available, more people are switching.”
Environmental Protection
You probably already know that it is important to wear sunscreen every day. We’re still learning more about the effects of ozone, infrared radiation, and high-energy visible light on the skin. Credits to Zeichner, we now know that the new generation of skincare products contain antioxidants that prevent environmental harm and will continue to gain popularity.
Natural-Looking Lips
“I’m seeing a lot of my patients who aren’t looking for the artificial job anymore,” Zeichner observes. “Instead of trying to persuade patients not to try to fit their lips to the shape of their favorite celebrity, I’m hoping to persuade them to improve their natural shape,” he says. “I want to see less overfilled lips on Instagram,” Rogers agrees.
Fewer, Better Products
It’s probably the Marie Kondo Effect, but the enchantment of tidying up has spread beyond our kitchens and closets to our skincare regimens. “Skincare will have fewer main measures, fewer ingredients, and more clarity,” Rogers says. Do you think you should also narrow down your top shelf to just a few favorites?
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